As a Digital Content Producer for the Cleveland Cavaliers (December 2021–June 2023), I created photography and digital content that brought the team’s players, culture, and brand to life across social media, marketing, editorial, and commercial platforms. My work spanned NBA game coverage, practices, player features, community initiatives, marketing campaigns, brand activations, and merchandise launches.

I collaborated with creative, marketing, social media, and communications teams to develop compelling visual content aligned with the organization’s brand and storytelling goals. I also supported team shop and e-commerce initiatives through product photography, image editing, and retouching. Working in a fast-paced professional sports environment, I managed production logistics, coordinated creative resources, and delivered high-quality assets on tight deadlines for both real-time publishing and long-term campaigns.